Press + media kit

Reviewing one of our plugins for a WordPress publication? Writing about the indie WordPress vendor scene? Looking for the right contact for an interview? Everything you need is below.

31
modules across
two products
~$2k/yr
replaced by
one subscription
2026
founded
in Sydney
$0
VC raised
(by design)
Weekly
ship cadence
built in public

Who we are (one-liner)

"Asteris Commerce is the trading name of My Cosmic Message Pty Ltd, an Australian indie WordPress + WooCommerce plugin company building Asteris for WordPress (11 modules) and Asteris for WooCommerce (20 modules). Founded 2026. Based in Sydney."

Who to contact

For press inquiries, founder interviews, plugin review copies, partnerships and podcast guesting:

founder@asteriscommerce.com — goes directly to Nick.

For product-specific support, use the support address on the relevant product site. The founder inbox is for press, partnerships, and strategic / founder-level inquiries.

What we'll happily talk about

  • Why two plugins instead of one mega-plugin
  • The Module Quality Protocol — how every module ships against a documented Tier 1+2 gap analysis vs the dominant commercial competitor
  • "Built in public, shipping weekly" — what that actually means at a small team scale
  • Indie WordPress economics in 2026 — Lemon Squeezy as merchant of record, no VC, recurring revenue model
  • The 2026 plugin-suite-vs-individual-plugins debate (we have opinions)
  • Why we built our own plugins instead of buying CartFlows / FunnelKit / similar competitors
  • Plugin support economics for small teams — what's automated, what's human, what we'd never automate
  • Australian indie software business + the AU SaaS ecosystem

What we'd rather not pitch on

  • "AI everything" — we use AI where it earns a place (alt text, content briefs, schema gen) and not where it doesn't (the AI Suite module is one of 31 modules, not the headline)
  • VC-style growth narratives — we're not raising, and we're not exit-shopping
  • Comparisons positioning Asteris as "anti-WooCommerce.com" or "anti-Automattic" — we ship plugins for the ecosystem, not against it

Founder bio

Nick Lord is the founder + sole director of Asteris Commerce. Based in Sydney, Australia. Background in running considered-purchase WooCommerce stores — Asteris was built because Nick was tired of the 15-plugin stack he was paying for + maintaining across his own stores. Asteris for WooCommerce v1.0 ships with 20 modules covering the categories Nick was buying separately. Asteris for WordPress v1.0 covers the same problem for non-commerce WordPress sites.

Quotable: "I'd rather ship the plugin I wanted as a customer than the plugin a VC pitch deck wanted me to build."

Company timeline

  • 2026 (Q1) — My Cosmic Message Pty Ltd incorporated in NSW, Australia. Trading name: Asteris Commerce.
  • 2026 (Q2) — v1.0 of Asteris for WooCommerce locked at 20 modules. Module Quality Protocol locked as a standing rule (every module ships Tier 1 + Tier 2 gap-analysis-verified vs the dominant commercial competitor before the next module starts).
  • 2026 (Q2) — Asteris for WordPress v1.0 in active build. 11 modules covering security, SEO + AI, backups + migration, SMTP + email logs, performance, image optimisation, accessibility, forms, activity log + site health, code snippets.
  • 2026 (Q2) — Public launch of Asteris for WooCommerce. Founder-locked subscription pricing during the launch window, regular pricing thereafter. Asteris Free (six modules) submitted to the WordPress.org plugin directory.
  • 2026 (Q3+) — Asteris for WordPress v1.0 launch. Modules 21+ on the WC side enter sprint queue per locked Module Quality Protocol research order.
  • Ongoing — Weekly ship cadence on both products. Public changelog + public roadmap. Founder cohort shapes which modules get prioritised next.

Quick facts

  • Founded: 2026
  • Legal entity: My Cosmic Message Pty Ltd t/a Asteris Commerce
  • ACN / ABN: 652 358 159 / 30 652 358 159
  • Sole director: Nick Lord
  • HQ: Sydney, NSW, Australia
  • Products at launch: 2 — Asteris for WordPress (11 modules), Asteris for WooCommerce (20 modules)
  • Distribution: Direct via product sites + WordPress.org Free editions
  • Merchant of record: Lemon Squeezy
  • Funding: Bootstrapped via launch-locked Founder subscriptions + standing subscriptions thereafter. No VC, no angels.

Press releases

We'll archive every formal press release here once they start landing. For now this section is intentionally empty — Asteris hasn't issued any formal releases yet (launch is the first). If you're after a comment or quote on a specific story before that, email founder@asteriscommerce.com with the angle + deadline.

Built-in-public archive

Asteris ships in public — every Friday, what shipped that week is published. Once /blog on the WC site goes live (post-launch), it's the canonical archive of weekly drops. Until then, the changelog + roadmap on the WC site are the public record.

Logos + brand assets

For high-resolution logos, the brand mark in SVG / PNG, screenshots, and approved colour palette: email founder@asteriscommerce.com with what you need and where it'll be used. We'll respond with a Dropbox / Drive link within one business day.

Brand-palette quick reference (do not modify):

  • Asteris Commerce (parent): ultraviolet #AA00FF on black
  • Asteris for WooCommerce: orange #FF5B3F on black
  • Asteris for WordPress: indigo #3D5AFE on black

Review copies

Editors at WordPress trade publications (WP Mayor, WP Tavern, Torque, Post Status, Kinsta blog, GoDaddy Pro, similar) — we provide review licences on request. Email founder@asteriscommerce.com with the publication name, your role, and which product you'd like to review.

Independent reviewers / YouTubers / podcasters — please introduce yourself and the publication / channel. We'll respond within one business day.

Disclosure standards we follow

  • WordPress.org Trademark Guidelines — we never use "WordPress" or "WooCommerce" as a brand name; only descriptively (per Foundation guidelines).
  • FTC / ACL disclosure — we never incentivise reviews, we never trade reviews for paid placement, and review licences are issued with the explicit understanding that there's no obligation to review favourably or at all.
  • Affiliate disclosure — when we reference affiliated services (e.g. DataForSEO) in product copy, we disclose the affiliation on the relevant page.

See also